The All-Angles-Covered Brand Messaging Checklist
A clear, copy-focused checklist to help charities and arts organisations get their brand messaging toolkit in shape — no jargon, no extras, just the essentials.
I put this brand messaging checklist together when I needed a simple, no-fuss way to make sure I wasn’t missing anything important in my comms toolkit. Then other people started to ask me what they should include. So I decided to make my list available to everyone (along with some tips on the best way to approach the actual copywriting).
This guide walks you through the key messaging elements most charities and arts organisations are likely to need — what they are, where they show up, and how to write them clearly and consistently. It’s not about deep brand strategy or big-picture positioning — just a practical tool to help you tighten up what you’ve already got.
A clear, copy-focused checklist to help charities and arts organisations get their brand messaging toolkit in shape — no jargon, no extras, just the essentials.
I put this brand messaging checklist together when I needed a simple, no-fuss way to make sure I wasn’t missing anything important in my comms toolkit. Then other people started to ask me what they should include. So I decided to make my list available to everyone (along with some tips on the best way to approach the actual copywriting).
This guide walks you through the key messaging elements most charities and arts organisations are likely to need — what they are, where they show up, and how to write them clearly and consistently. It’s not about deep brand strategy or big-picture positioning — just a practical tool to help you tighten up what you’ve already got.
A clear, copy-focused checklist to help charities and arts organisations get their brand messaging toolkit in shape — no jargon, no extras, just the essentials.
I put this brand messaging checklist together when I needed a simple, no-fuss way to make sure I wasn’t missing anything important in my comms toolkit. Then other people started to ask me what they should include. So I decided to make my list available to everyone (along with some tips on the best way to approach the actual copywriting).
This guide walks you through the key messaging elements most charities and arts organisations are likely to need — what they are, where they show up, and how to write them clearly and consistently. It’s not about deep brand strategy or big-picture positioning — just a practical tool to help you tighten up what you’ve already got.
